It appears that the strong start for Sex will be very front loaded and drop off steeply in the coming weeks. This will be partly due to it not receiving great reviews, and partly because most who were interested in seeing it will have likely done so in the opening weekend. The drop off is already being seen as it last both Saturday and Sunday to Indiana Jones, it's exceptional Friday gross keeping it afloat for the weekend victory.
There was one other new film opening wide this weekend, the thriller called The Strangers. Here is a movie that was originally set to open last August, but kept getting bumped back until it landed on this weekend. It was expected to open decently, but it surprised most by taking in more than $20 million. Now, I suspect that it, like Sex and the City, will be front-loaded and will quickly drop off. This suspicion is based on the anecdotal evidence of disappointed patrons at the screening I went to, combined with less than stellar reviews, and the fact that it is a horror/thriller, this genre does not tend to stay at the top for very long.
Among the rest of the returning films, Iron Man continues to show strong legs and looks to be nearly a lock to cross the $300 million barrier. This has to be seen as a huge success, it is also a good example of a good movie finding an audience and benefitting from positive word of mouth. Also continuing to have solid showings are What Happens in Vegas, which seems to fly in the face of a good movie finding an audience, and Baby Mama, which is a decent but wholly mediocre film.
None of the week's films suffered large losses, although one of them is being seen as a big disappointment. That film is The Chronicles of Narnia: Prince Caspian, which may be a victim of a release date sandwiched between Iron Man and Indiana Jones. Well, that and the fact that I did not find the film to be all that good in the first place. Anyway, it would have likely done better had they stuck to a Christmas open like the first film.
Next week will see new competition from Kung Fu Panda, which will likely capture the family audience and run away with the top spot, and Don't Mess With the Zohan, the new Sandler film that is sure to ensnare the teen audience and make its own sprint to the top.
Two movies dropped off the top ten this week: The Visitor (11) and Harold & Kumar Escape from Guantanamo Bay (12).
Figures are studio estimates, figures have been delayed due to the holiday.
This Week | Last Week | Title | Wknd Gross | Overall | Week in release |
1 | N | Sex and the City | $56,848,056 | $56,848,056 | 1 |
2 | 1 | Indiana Jones and the Kingdom of the Crystal Skull | $44,754,615 | $215,635,899 | 2 |
3 | N | The Strangers | $20,997,985 | $20,997,985 | 1 |
4 | 3 | Iron Man | $13,541,264 | $276,166,336 | 5 |
5 | 2 | The Chronicles of Narnia: Prince Caspian | $12,704,545 | $115,362,725 | 3 |
6 | 4 | What Happens in Vegas | $6,681,097 | $65,904,971 | 4 |
7 | 5 | Speed Racer | $2,259,031 | $40,677,371 | 4 |
8 | 6 | Baby Mama | $2,194,320 | $56,117,805 | 6 |
9 | 7 | Made of Honor | $1,913,035 | $42,878,354 | 5 |
10 | 8 | Forgetting Sarah Marshall | $1,059,840 | $60,485,980 | 7 |
Box Office Predictions Recap
What a mess this weekend turned out to be. I was only able to get one place correct, and that was tenth where Forgetting Sarah Marshall hung on. I was pretty much dead wrong on the rest of the field. My biggest box office guesstimation offense was not picking Sex and the City first, and way underestimating it's take by well over $20 million. Goes to show what I know, right? You win some, you lose some. Hopefully I will be able to bounce back next week.
Here is how the field matched up:
Actual | Prediction | Title | Wknd Gross | Prediction |
2 | 1 | Indiana Jones and the Kingdom of the Crystal Skull | $44,754,615 | $48 million |
1 | 2 | Sex and the City | $56,848,056 | $32 million |
5 | 3 | The Chronicles of Narnia: Prince Caspian | $12,704,545 | $14 million |
3 | 4 | The Strangers | $20,997,985 | $12 million |
4 | 5 | Iron Man | $13,541,264 | $10 million |
6 | 6 | What Happens in Vegas | $6,681,097 | $5 million |
9 | 7 | Made of Honor | $1,913,035 | $2 million |
8 | 8 | Baby Mama | $2,194,320 | $2 million |
7 | 9 | Speed Racer | $2,259,031 | $1.5 million |
10 | 10 | Forgetting Sarah Marshall | $1,059,840 | $.75 million |
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